Tuesday, February 27, 2007
Thursday, February 22, 2007
My message to David Neeleman and every other CEO out there
My message to David Neeleman: Now that you've got the JetBlue channel up on YouTube to apologize to your customers, use it more often and keep vlogging.
No doubt Mr. Neeleman has turned the negative press of the last week into a positive new outlook about JetBlue for most people who have seen this video.
After the era of "personal branding" and celebrity CEOs in the late 90s, many people tend to think of company CEOs as arrogant and aloof. If more company leaders sent out sincere messages like this, no matter what the news ... good or bad. That would change quickly.
David has been blogging on the JetBlue Web site for six months. Most of his blog entries read like announcements or press clippings from his journeys around the various JetBlue destinations. But none of them make the sincere and personal connection that this video does.
Sometimes, great ideas come out of near catastrophes. Not every CEO has Mr. Neeleman's charisma. But this message was not designed to be charismatic. It was a heartfelt talk with his customers.
I think every CEO of a micro-cap or small-cap public company ought to consider using this powerful medium to speak about their hopes and dreams to customers and investors. Forget the stiff financial presentations and interviews and get out your videocams. It's a new world.
Wednesday, February 21, 2007
Small-caps in South Beach... Now that's sexy!

ValueRich Expos are very high energy, financial networking events that feature 50 small-cap public companies to an audience of roughly 1,000 buyside and investment banking professionals. The CEOs and management teams of the companies are available non-stop at office-like exhibition areas throughout the event and they also make Web cast financial presentations.
Beyond that, we have plenty of lavish networking and social activities. This year, we're taking the whole group to the famous Shore Club at South Beach. The Florida Marlins Mermaids will be on site throughout the event ... last year it was the Dolphins Cheerleaders (see myself and my beautiful wife Kayla with them above). And we will have a special guest actress who is our new iValueRich.com spokesperson on site as well.
If you are an investment banker, fund manager, money manager, institutional investor or public company officer, you owe it to yourself to join us in Miami ... even if it is just to see how it's possible to really create excitement and results around micro- and small-cap companies. And make some great connections and have a good time, of course.
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