Jon Stewart gets it. That's obvious in this Craig Newmark interview

I was laughing like everyone else and then I couldn't believe my ears. The power of decentralized organizations actually became the subject on the Daily Show. Jon Stewart gets it. He and Craig Newmark, founder of Craigslist, could have been quoting from one of the new articles due to come out in the next issue of ValueRich magazine.

The article is a book review of The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations and interview with its authors Rod Beckstrom and Ori Brafman

In the Starfish and the Spider Beckstrom and Brafman offer some very eye-opening stories about decentralized organizations throughout history and in our time. These include the Apache tribe, Alcoholics Anonymous, eBay, al Qaeda, Napster, Craig Newmark's own Craigslist and many more.

The whole point is that organizations which open their decision-making up to the entire group are nearly impossible to destroy, and typically very successful.

Of course today, the increasingly Web 2.0-ized Internet is becoming the ultimate decentralized environment. In the interview, Brafman, Beckstrom and I get into a discussion about how this can really be beneficial to small companies. They have researched the principles of decentralization to the degree that any small company owner who reads their book will come away with concrete ideas of how to use elements of decentralization to their advantage.

Don't miss it.