Anyone who is trying to market a small or regional business and is not familiar with Gary Vaynerchuck's hour long, wildly profane, humorous and disconcerting keynote speech at the Inc. 500 5000 conference last December, should be. It's not for the faint of heart, closed of mind or delicate of ear, but it may just be key to you figuring out how to compete against overwhelming big box corporatism in an increasingly Attention Deficit Disorder afflicted world.
That's right. I said it's an hour long. Bookmark it. Find the time and watch the whole thing, because even the Q&A at the end is a wake-up call, and a clear indication of just how set in our ways we are.