Monday, June 04, 2012, Buddy Media deal has a lot of heart

The $800 million acquisition deal of Buddy Media by is big any way you look at it; big in financial terms and big when you consider the implications of these two companies core marketing competencies combined into a single discipline. But arguably, the most compelling aspect of this event can be found in one personal story ... that of Buddy Media's CEO Mike Lazerow.

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